Required skills:
- Fluent in Portuguese (native or near-native proficiency) and proficient in English.
- In-depth knowledge of the Brazilian social media landscape and popular platforms (Instagram, Facebook, Twitter, TikTok, YouTube, WhatsApp).
- Proven experience as a Social Media Manager, ideally within the Brazilian market.
- Strong understanding of Brazilian culture, online behaviors, and digital trends.
- Experience with paid social media campaigns and influencer marketing.
- Excellent communication skills and attention to detail.
- Strong analytical skills with experience in social media metrics and reporting.
Responsibilities:
- Develop and execute social media strategies specifically designed for the Brazilian market.
- Adapt global marketing strategies to ensure they resonate with Brazilian consumers.
- Identify key local trends, influencers, and emerging platforms to keep the brand culturally relevant.
- Content Creation and Localization:
- Create, curate, and manage high-quality, engaging content (text, images, videos, etc.) tailored to Brazilian tastes and preferences.
- Work closely with the creative team to ensure that all content is localized for the Brazilian audience, including language (Portuguese) and cultural context.
- Planned and maintained a social media content calendar, ensuring timely delivery of posts across various platforms.
- Community Engagement:
- Interact with followers by responding to comments, messages, and mentions in a timely and culturally appropriate manner.
- Foster conversations and build relationships with the Brazilian community to increase engagement and brand loyalty.
- Monitor and report on customer feedback, trends, and sentiment to improve content and customer service.
- Influencer Partnerships and Collaborations:
- Identify and collaborate with local influencers and content creators to drive brand awareness and engagement.
- Manage influencer partnerships, from outreach to execution, ensuring alignment with the brand’s objectives and values.
- Track the success of influencer campaigns and optimize strategies accordingly.
- Performance Monitoring and Reporting:
- Analyze social media performance metrics (engagement rates, growth, reach, etc.) and adjust strategies based on data.
- Provide regular reports on key social media metrics to track growth, engagement, and ROI for the Brazilian market.
- Use insights from data analysis to optimize content, targeting, and overall strategy.
- Trend Monitoring and Competitor Analysis:
- Keep up with the latest social media trends, algorithms, and tools in Brazil to stay ahead of the competition.
- Conduct regular competitive analysis to identify opportunities for differentiation and improvement.
Сompanу offer
- A welcoming and diverse work environment.
- Good opportunities for professional growth within the team and company.
- Extensive onboarding and ongoing learning resources.
- Flexible start times to accommodate individual needs.
- Four weeks of paid vacation, sick days, and a bonus week for family days
How to Apply:
Interested candidates are encouraged to submit a resume or LinkedIn link to Anastasia AtaÅŸ [email protected]
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